New Zealand targets Australian tech talent with campaign to entice them to work in Wellington

New Zealand’s capital Wellington is targeting Australian tech talent with a new digital campaign in a bid to help attract the workforce needed to support the city’s growing information and communications technology and creative sectors.

The Wellington Works campaign, created by Wellington-based creative agency Touchcast, aims to highlight what the city has to offer in terms of culture, community and lifestyle through the desks of Xero strategic programme manager Erin Connelly, Carnival Mobile iOS developer Sam Jarman and Zing Designs owner Zheng Li.

Positively Wellington Tourism chief executive David Perks told Mumbrella: “Wellington is a city in New Zealand that is trying to get traction to grow its economy in many ways.