News bargaining incentive back on the agenda

Nathan Jolly

November 13, 2025 12:16

The Albanese government has finally put in motion the News Bargaining Incentive (NBI) announced in December 2024, issuing a consultation paper with proposed details on its implementation.

The NBI aims to force large digital platforms to make deals with news publishers under the News Media Bargaining Code (NMBC), or else face a more costly tax on Australian revenues.

The discussion paper, published Thursday by the Treasury, steps out the proposed mechanism for offsetting news deals against a mandatory tax for large online platforms — rewarding those who play ball with local publishers.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.