News.com.au appoints commercial content editor from UBank to drive native strategy

Miranda Ward

October 1, 2015 4:57

Chander

News.com.au has appointed its first commercial content editor, with UBank’s marketing campaign manager Caitlin Chander joining the news site to push its native content strategy.

Chander joins the company after just six months with Ubank. Previously she was in marketing roles with Dixon Advisory for two-and-a-half years.

A NewsLifeMedia spokesperson told Mumbrella the appointment was in line with market demand for commercially led content.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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3 COMMENTS

Luke 1 Oct 15

Fuck branded content. Let stories be stories and ads be ads.

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Branded Content 2 Oct 15

Don’t be a hater Luke.

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Andrew D 2 Oct 15

Couldn’t agree more Luke, too much of this and consumers will just ignore OR be so suspicious if has an anti-brand effect…my wife and kids are (almost) at that point already.

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