News.com.au gets revamp, with News Corp saying it will benefit brands and consumers
News Corp’s news.com.au has unveiled a new homepage as part of a revamp that will see the entire site being updated over the next six months.
The site, which recorded an audience of 9.8m last month according to the Nielsen Digital Ratings, has seen a change in ad placements, and hopes to offer a simplified layout and an improved user experience.
General manager of news.com.au, Melissa Overman, said the new, cleaner, site would benefit both consumers and brands.
Oh good – more/bigger ads! That’ll go a long way towards improving user experience…..
The News.com.au branding really gets lost with such a logo heavy and busy ad execution as shown in the above picture, hoping there are some guidelines to create some consistency of adverts in the face of users.
It looks like the distribution rate of ad pixels to content may be off balance, less is often more with advertising placements.
A new record for ad display latency?
I read news.com.australia everyday. I just wanted to offer feedback as a user. Site worked great when I first started following, then once the ads became more aggressive, not so well, page will not load properly until all the ads have loaded, every time you go back to homepage after reading an article, the same thing happens. You go to select an article, and ads suddenly pushing things around means wrong articles load, then going back to homepage things skip around, so you have to wait quite a time for ads to load so you can insure the article you touch is the one that loads, quite often i have to exit the site and load again because of the glitching. I love the writers, they’re all great, I also love the old layout, its simple and clean, despite the adds, I just hope that your new improved site will address the issue of how much the ads glitch the site out, and I will be happy!!
..turns adblocker on…