News.com.au just clinging to top spot as editor-in-chief exits
News.com.au’s recently-axed editor-in-chief, Lisa Muxworthy, has delivered another number one result for News Corp’s most-read property, but her exit comes as the ABC starts closing the gap between the two news outlets.
While news.com.au grew its May audience by 2.4% compared to the previous month, the ABC managed a 3.1% jump, with just 46,000 monthly readers the difference between the pair.
News.com.au has been the country’s most-read news site since April 2023, and held the mantle between 2016 and April 2020 when COVID hit and audiences turned to ABC for the news. Muxworthy was named editor-in-chief in December 2020, and worked to rebuild news.com.au into the country’s most-read news site.
I’m sure they can just post more unrelated bikini pic thumbnails accompanying yesterday’s popular reddit threads to regain their lead.
Yeah but with the most shocking online reviews ever, it’s a nothing burger to be No1 if nobody trusts you, go woke go broke news.
https://au.trustpilot.com/review/www.news.com.au?sort=recency
We all know Facebook is the #1 news platform
Hi Mumbrella any chance you can upload a readable image of the Nielsen graphic?
Hi Reader,
You can click the image to enlarge it so it is readable.
Thanks,
Lauren – Mumbrella