News Corp advertise Disney promotion with ad featuring Frozen and other Disney classics
News Corp Australia is starting a new promotion with Disney giving away Read to Me Storybooks and CDs with every purchase of a one of its newspapers in Coles or Woolworths, and is promoting it with an ad campaign created by Archibald Williams.
The ad promotes the different stories including Snow White and the Seven Dwarves and Frozen which come with a Collector’s case with a $2.50 purchase of a News Corp paper.
https://www.youtube.com/watch?v=eXhtHff6OH0
News Corp Australia’s group director of marketing Damian Eales said: “With all of the distractions of modern life, the value of reading and the issue of childhood literacy has never been more important.
Ironic given that reading has never been necessary for News Corp titles
Not just Coles and Woolies, surprisingly there are also a few thousand newsagents doing this promotion as well.