News Corp Australia taps into mobile audiences via Vertical Video Platform offering

Darcy Song

March 20, 2023 4:30

News Corp Australia has launched a Vertical Video Platform across its websites with the plan of further engaging with mobile audiences, as revealed during its fifth annual D_Coded advertising event today.

The format is now live and embedded across websites including taste.com.au, Kidspot Kitchen, Body+Soul, News.com.au and the company’s state-based and regional masthead.

News Corp Australia’s managing director of client product, Pippa Leary, said the available forms of content need to match various audience expectations from different consuming methods.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.