News Corp finds new revenue with corporate copyright scheme
Nicholas Gray discusses News Corp revenue with Hal Crawford at Mumbrella Publish
News Corp Australia has introduced a corporate copyright licensing scheme that represents a new revenue stream for the business.
The media company says it has already signed up at least 10 customers for the licence, which gives the licensee permission to use News Corp content internally.
Example use cases are using snippets of stories on social media, in newsletters, cutting and pasting story text into emails and presentations, and generally doing things that are already standard practice in corporate environments but are actually breaches of copyright. The licence also covers businesses feeding News content into AI models in the form of prompts or context documents.
Previously News Corp global chief Robert Thompson has spoken of a “wooing and suing” strategy, and News Corp Australia’s MD of tech platform partnerships Nicholas Gray confirmed to Mumbrella that the new copyright licensing scheme represented the less threatening part of the phrase.
