News Corp invests in augmented reality creator Plattar

News Corp Australia has invested in augmented reality creator Plattar which has just closed an oversubscribed seed investment round for $1.1m.

Plattar is a cloud-­based platform that allows brands, publishers and agencies to create, manage and distribute augmented reality content.

Plattar_Rupert and Steve

The investment is News Corp Australia’s first ever seed investment.

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