News Corp marketing boss: Fragmentation of TV is an ‘outstanding opportunity’ for publishers

Eales

News Corp Australia’s head of marketing says the publishing business is well positioned to capitalise on the growing fragmentation of television audience.

Speaking on the sidelines of  the International News and Media Association (INMA) World Congress Damian Eales said the thing that the key learning for him was the potential of video.

“Video really stood out for me,” said Eales. “For the first time there was a lot of discussion about fragmentation of TV audiences and I think there were a lot of publishers in the room lining up to get a share of that fragmented market.”