News Corp recruits Dame Edna and Sir Les Patterson to spruik tablet app for metro papers
News Corp has recruited comedian Barry Humphries to use his alter egos and “living national treasures” Dame Edna Everage and Sir Les Patterson to spruik the tablet apps for its metro papers.
While Sir Les tries to push his “well-informed image” the ads also feature a cameo by model and Myer ambassador Jennifer Hawkins, highlighting his sleazier side, with Dame Edna bailing him out of some embarrassing situations.
Created by Archibald Willaims the two-minute film sees the duo using the tablet and mobile editions of The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser in a variety of different situations to highlight their features, including crosswords and sudoku. Humphries also pops up at the end of the spot.
like the ads, but not sure they’ll do much to drive digital subscriptions.
Wasn’t NewsCorp giving away tablets earlier this year in an attempt to pump their numbers up — any word on how that went for them?
Genius, the young people love Dame Edna
Is that sarcasm?
If they really did the research they claim (as opposed to asking a couple of editors what they thought), perhaps they would benefit from a new research agency.
“We did some qualitative research in terms of Dame Edna and Sir Les and we found they were both recognised and appealed to a broad age groups and communities within Australia,”
Communications students will be studying the subtext of this for years to come.
Man. They wouldn’t come cheap.
not bad.
Personally I liked it. I’m 30, and not exactly in the target market, but certainly can relate to them. Everyone has a seedy uncle like Les.
Who is the young guy with Dame Edna in the ad and whats his significance in the ad. Great ad.
great ad