News Corp talks up digital credentials and promises to become easier to work with
Farjami at last night’s Come Together event. Picture: Toby Zerna
A programmatic play, a content marketing studio and a data partnership were the three major commercial initiatives unveiled at last night’s News Corp’s ‘Come Together’ upfront-style event.
The evening saw the company look to strike a new position in the market, playing up its digital assets with scant mention of its print products, other than as part of its portfolio of “strong brands”.
New metro publishing director Damien Eales pledged to make it easier for agencies and marketers to work with the company’s sales teams with one point of contact across assets, while the company also pledged a new focus on innovation.
So (1) Kim Williams was right about everything and (2) There is no way I will re-subscribe to News until they stop bashing up the ABC.
Wow! 1.5 Million UB’s every day.
First, why is their apostrophe in UBs?
Second, UBs is a discredited internally focused traffic metric that is much bigger than an audience figure. But it is a bigger number – about what any decent TV show does in 30 or 60 minutes any night.
I can’t see them succeeding long term. Their content is terrible and all they do is copy Daily Mail Australia. Have you seen news.com.au? It is literally ALL Daily Mail.