The Australian Business Review and Business Spectator to fold into a single online ‘home’
Just weeks after it sold off the Eureka Report, News Corp Australia is set to fold its Business Spectator brand into The Australian’s business website The Australian Business Review.
The publisher denied that the move would see the Business Spectator axed, noting it would instead be a sub-brand of The Australian Business Review.
In an announcement The Australian’s business editor, Eric Johnston, told readers: “From tomorrow, The Australian Business Review’s digital platforms will house Business Spectator’s breaking news and commentary. All the leading business news and market commentary will be even easier to access, in one place.”
Business Spectator traditionally served as funnel to drive customers to the more premium subscriptions of the Eureka Report. News Corp bought the websites for $30m in 2012, and has struggled to turn a profit from the digital ventures in recent years.
Too bad News Corp shareholders can no longer count on Bart Simpson to pick up the bill for vanity investments that turn into expensive write-offs. This one’s your shout Realestate.com.au. The crocodile and his more-or-less reptilian mates have outfoxed the big, bad fox.