Simply Energy uses animated characters to explain efficent energy use in new campaign

Simply Energy has released its first brand campaign, targeted at Victorian and South Australian residents, featuring three characters born from the company’s logo. 

Developed by independent creative agency Mr Mumbles and strategic consultancy Mext, the campaign ‘Energy that works with you,’ attempts to convey the emotions customers experience when they feel in control of their energy usage and therefore expenditure.

The ad features yellow, green and blue animated characters interacting playfully with a family while helping them effectively use electricity via installing solar panels and then showing the benefits this provides the family as they go about their day.