News DNA boss hopes original content will help its new women’s network to beat competitors
News DNA boss Nicole Sheffield has said the fact its new female focused ‘With Her in Mind Network’ will hold its own in a crowded market because it has been created from scratch rather than as an aggregator of content from other places.
The publisher announced the new network play yesterday, coming after the likes of Nine Entertainment and Bauer Media flicked the switch on their own dedicated female offerings to compete with Mamamia.
Nicole Sheffield said “we are investing heavily in ensuring we deliver the best video offering”.
Nicole Sheffield, managing director of News DNA, acknowledged the amount of competition but told Mumbrella: “We’ve basically created this website from scratch, it’s not an aggregation of TV products or of other sites or of magazines, it’s actually been created as it says with her in mind.
“Whimn” is a truly awful name. What were you thinking when you came up with this name, Nicole et al? Right up there with Nine’s “Honey” network for women. As for the idea that women will flock to this portal because it’s been created from scratch, rather than pulling content from different sources: do you really think readers care about this, or even make the distinction. If the content delivers something of value to women, they will come — irrespective of whether the content has been created from scratch or not. In the crowded space of female-focussed content, it will need to be quite outstanding to stand out.
How embarrassing – they should have had “her in mind” and come up with a better name!
Reaks of panic just to get something in market!
IS that name a joke? SOunds like it was dreamt up by a few blokes over a few bevvies as a pisstake….