‘News is seen as a duty’: how The Guardian’s partnership with Howatson+Co aims to challenge news fatigue in Australia

September 1, 2022 10:45

At yesterday’s Mumbrella Publish Summit, Jocelin Abbey, head of growth at The Guardian and Chris Howatson, founder and CEO of Howatson+Co discussed how their partnership has bolstered the progressive spirit of the publication and helped disseminate its content to more Australians, who as a population are experiencing widespread ‘news fatigue’.

Last month, The Guardian Australia launched its first-ever brand campaign as part of a multi-year growth strategy, produced by Howatson+Co with OOH partner JCDecaux.

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Seja Al Zaidi

Seja Al Zaidi was Mumbrella’s finance reporter, spearheading the publication’s coverage on the financials of advertising, marketing and media sectors.

Topics

Chris Howatson Guardian Australia Howatson + Co JCDecaux Jocelin Abbey mumbrella summit oOh Publish Summit The Guardian

1 COMMENTS

Anonymous 1 Sep 22

“82% of the population believe that media ownership influences the content that’s published”
And most of it has become has become trashy, lazy tabloid style reporting.
Good luck Guardian

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