News Ltd and Duracell team up for Pride of Australia

News Ltd and battery brand Duracell have teamed up for Pride of Australia, a ceremony to recognise unsung heroes –  ‘ordinary people who do extraordinary things.’

The announcement:

News Limited today announced Duracell as the first ever commercial partner for its prideofaustralia™ medal community initiative. The relationship will see Duracell branding on all prideofaustralia™ promotional material, editorial coverage and event signage, plus naming rights for the inaugural national People’s Choice Award.

Now in its seventh year, the prideofaustralia™ medal honours Australia’s unsung heroes by providing highly deserved recognition for ordinary people who do extraordinary things. Supported by all News Limited’s national newspaper titles, Australians can nominate local heroes across ten categories, with the winners receiving a unique sterling silver medal.