News Ltd, Fosters, KFC, NRMA cleared of complaints focused on animal sexism, ageism and animal cruelty
“Perving” at women in Pilates class, cat-swinging, and a News Limited poster alluding to a handbag as a former cow named Debbie have been cleared by the Advertising Standards Board after a series of complaints from the public.
KFC’s ‘Say it with Chicken’ campaign generated another complaint over the the ad developed by Ogilvy featuring a man giving a mate a chicken fillet bacon cheeseburger to express his “eternal gratitude” for introducing him to Pilates class, as they look on at a group of lycra-clad women as they bend forward in front of them.
A previous ad in the ‘Say it with Chicken’ campaign was cleared of accusations of being “misogynistic”.
I love the old lady in the NRMA Insurance TV ad, she can be my grandma!
Obviously you have to be a bit nutty to write one of these complaints, but I’m still mystified about what anyone – anyone! – could find objectionable about the beer ad.
Just because the KFC ad is “not dissimilar to other male orientated marketing campaigns” doesn’t mean it’s not sexist. Speaks volumes about the industry that “everyone’s doing it” is an acceptable defence in the eyes of the ASB.
Regarding the first complaint, clearly I don’t have the right sort of dogs!
FFS, the KFC ad is sexist but the ad for tampons where women are perving on men is ok, double standards much?
The handbag ad from the complainant “I have no qualms with eating meat (I don’t wear or use leather often)…..” you hypocritical cow.
Are people’s lives really that empty and meaningless that the only thing that gives them satisfaction is looking too deeply into ads to find things to complain about?
For god’s sake people find a hobby, read to the blind, mow and old lady’s front lawn, anything.
Well said ‘no-one important’!
You women and your double-standards. It happens to men day in, day out, but instead of spending our lives whinging and complaining about it, we do more productive activites like…living.
Your probably the same women that compain about diet shakes and weight-loss pills not working…
What’s next on your sh*tlist!? Banning fat from food becuase it makes you…fat.
Get a life and stop hiding behind your computer screen…there’s a whole real word out there!
@no-one important – is your life so empty and meaningless that the only thing that gives you satisfaction is looking too deeply into people’s complaints about ads to find things to complain about?
#irony
Debbie used to be a real cow, right now she is only a bag, but soon she will be an old bag.
Political correctness is a curse, I say “get above it as soon as you are able.”
When are these people going to drag themselves up beyond the anal or the primary school level. I have often wondered over the years, why it is so deeply offensive to call a person a C***, but only mildly upsetting or even funny to call someone a Prick or a Dick.
A man may be called a dog, but it is offensive to call a woman a bitch, it’s OK, even a compliment, to call a man a bull, but don’t dare to call a woman a cow; of course “silly mare” seems to be OK and “blonde” seems to have made its way into the vernacular as synonymous with a stupid woman.
Men can be stupid, anyone can be blonde, but can a woman really be stupid? an elderly person be indecisive, a young person be over eager or gauche? Apparently they can, but only if nobody else finds the depiction offensive. Do me a favour.
You know “chicken” is a word for underage homosexuals.
I wonder if the advertising people at KFC were aware of that….