News Ltd readies launch of national lifestyle inserts

Tim Burrowes

February 1, 2010 9:57

News Limited will this week launch its newspaper inserts nationally across its metropolitan publications, including the Daily Telegraph, in a bid to attract more national advertising dollars.

Tomorrow will see the launch of a weekly food supplement, Taste.com.au. It will be followed by its revamped TV guide, Switched On, which will be inserted into papers every Wednesday.

News Ltd’s entertainment supplement, Hit, will come out every Thursday.

The move marks the first time that News Ltd has made its complete lifestyle editorial portfolio available nationally to advertisers and readers.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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4 COMMENTS

Marshall M 1 Feb 10

Same old, tired ideas. Same old, tired guff from management.

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SimonB 1 Feb 10

Nationally? Okay, so how many States and Territories have a daily News Limited paper? Yeah, thought so…

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Brian 1 Feb 10

Why does everyone moan and whinge when one of the major players launch something new? Heaven forbid it might actually be good. You buy a paper and you get a free mag – what ya worry? It’s good news for journos, good news for ad sales and creatives, it’s good news for printers and it’s good news for readers.

And why do publishers keep launching print based products? ‘Cause that’s what the majority of readers want. You can have all your digi and your ipads, just look at the facts.

Me? I still adore a mag or a newspaper. There’s so much more of an experience that digital just can’t give you. LIke, I love Esquire. The magazine experience is still a gazillionth times better than the web experience. Web is too flat and impersonal Sorry! And yes, I’m over 30 years of age.

PS And yes “everyone’s migrating to web”. NO. All the classifieds etc are migrating to web. Most people would still rather read print.

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