Outdoor firm: Advertisers are finally investing in new formats

Tim Burrowes

February 1, 2010 9:17

JCDecaux’s Innovate outdoor format has seen its biggest month of take up since its launch in November 2005, in what it says signals advertisers and agencies’ willingness to investing in new advertising opportunities.

The out-of-home company said it ran a total of 32 Innovate campaigns last year, compared to 22 the previous year, which was a 45.4% year-on-year growth.

It also launched five Innovate campaigns this month, compared to two in January last year.

It included three ‘dispenser’ campaigns for ANZ, Pepsi and Network Ten, a ‘sensored mirror’ campaign for Emirates and an ‘audio wall’ as part of Telstra’s Trading Post campaign.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

SimonB 1 Feb 10

Gee, you Eastern Staters get all the fun!

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Outdoor firm: Advertisers are finally investing in new formats

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