Australian news media sees 11% fall in ad revenues

July 31, 2017 9:00

Advertising revenues across both print and digital for the news media industry slipped by 10.9% in the last financial year, figures released by industry body NewsMediaWorks today reveal.

Ad revenue across news media titles dropped to $2.1bn in print and digital, down from $2.33bn in the previous year.

Print revenue dropped from $1.82bn to $1.56bn, a drop of 14.5% on the previous financial year. Revenue for newspaper inserted magazines was down 10.1% from $80m to $72m.

Meanwhile, digital ad revenue rose 7.5%, from $430m to $463m.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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