Media agencies ‘out of sync with direct advertisers’, says NewsMediaWorks boss

July 29, 2016 10:38

The boss of industry association NewsMediaWorks, Mark Hollands, has lashed media agencies for pulling too quickly out of print, saying they are “out of sync” with direct advertisers.

The comments come as new figures from the industry body showed the major publishers, News Corp Australia, Fairfax, West Australian Newspapers and APN News & Media went backwards financially with total revenue for the financial year falling 6.6% to $2.3bn.

In quarter two the sector was down 5.4% according to the figures collated by Standard Media Index with the industry’s revenues falling $32.6m to $575.5m.

The quarter saw digital up 14.4% from $102.2m to $116.8m but this was overwhelmed by losses in print, which fell more than $45.9m from $485.8m to $439.9m a decline of 9.4%. Newspaper inserted magazines fell from $20m to $18.6m – a decline of 7.1%.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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