Newspoll probably wrong since Morrison became PM; polling has been less accurate at recent elections

As the fallout from the pollsters’ failure in the 2019 federal election continues, the University of Melbourne’s Adrian Beaumont points out in this cross-posting from The Conversation that polls have been becoming less accurate in recent years.

Since Scott Morrison became PM in August 2018, Newspoll has usually been the best pollster for Labor. This was particularly so in late 2018, but these strong polls for Labor should now be questioned. In November 2018, Labor had two 52-48 lead results from Essential and Ipsos, but two Newspoll results the week before and the week after those polls gave Labor a 55-45 lead.

In late 2018, Essential usually gave Labor a lower two party vote than Newspoll, even though Essential’s preferencing method was better for Labor than Newspoll. Essential used last-election preferences, while Newspoll adjusted One Nation’s preferences to 60-40 to the Coalition – from the results, this adjustment was justified.

Subscribe to keep reading

Your daily source for the latest headlines, in-depth analysis, and breaking stories from around the globe.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.