303Lowe create scenes out of newsprint for Challenger Limited TV ad

Financial group Challenger Limited has launched a new TV ad for Challenger Annuities based on the idea that retirement looks good on paper but the reality is a different story.

The ‘You Can’t Stop The Bills’ TV ad by digital agency 303Lowe uses a newspaper opened on a story about retirement to create a scene out of newsprint in which a character is lifted up by by a bunch of helium balloons as she enters retirement and is then attacked by bills that fly at her like paper airplanes and pierce the balloons.

A voiceover explains that in retirement bills keep coming in and a regular pay check doesn’t, but with a Challenger Annuity you can receive a guaranteed monthly income, as the character reaches safe ground.