Next year’s TV lineup: Bullish and optimistic or repetitive and safe?
Mumbrella’s Zoe Samios looks back on the three major commercial networks upfronts, and asks media agencies whether the lineup could be just what the broadcasting industry needs in 2018.
This year’s upfronts were the opportunity for the industry to put a challenging year behind them.
Seven kicked off the year with an unfinished legal battle, Ten fell into the hands of administrators before finally being acquired by CBS yesterday, advertising revenues have been flat and broadcasters continued the fight against digital giants Google and Facebook.
It’s been a tough year for TV, the three commercial networks told agencies
Zoe,
It appears you’ve forgotten SBS, Australia’s hybrid funded broadcaster.
Our thought provoking content sets the national debate on a range of topics.
It would be good to get a complete view of the market, not just part of it.
Andrew Cook
Director of Sales
SBS Media
Hi Andrew,
We would never forget SBS as both yourselves and the ABC are important parts of Australia’s media’s landscape. However, the interviewees focused on the three commercial networks and the mentions of SBS were cut by me when editing the story.
So the responsibility for SBS not being mentioned is mine, I’m afraid.
Regards,
Paul Wallbank
News Editor
There was close to 500 people at our Sydney upfronts alone, proving there is a growing interest in SBS content on both our TV and digital assets.
Add the Socceroos qualification to The FIFA World Cup that is EXCLUSIVE on SBS for Free to Air and I think readers would be interested in the media experts view of our offer complimenting the other Free to Air networks great content for 2018.