Nice initiative from Euro RSCG
If you’ve not come across it yet (and I only stumbled upon it via the joys of Twitter), the staff of Sydney agency Euro RSCG – who don’t usually tend to make a lot of noise – have come up with an interesting initiative.
The agency has created an online magazine called Constellation which is effectively a company newsletter.
The format is pretty friendly, arguably slightly more so than a PDF, and the content isn’t bad either.
There’s a provocative article by Peter Manianty, creative director for direct, who pleads with clients to stop changing copy – because it usually makes no difference to the effectiveness of the work. He urges them to “put down the red pen”.
It is good to see. Hate to be a pedant though – there’s a pretty average typo on p.6 – in the subhead for the Quantum Code case study. It’s never a good look to send something to clients or new business prospects that has a typo. Tends to raise unnecessary questions about quality control. (And it’s also a good example of why you should never let an Art Director draw their own type.) Not so “brillant”.
Altho, I have to say that Mikey Gill is a bit of orright eh? speshallyy for a geezer
I think every agency should applaud and recognise and bring to attention good work. We do it on our blog regularly……..