Niche Radio Network goes live nationally

A nationwide narrowcast radio network with ambitions to be the largest independent multi-programmed network in Australia began broadcasting last night.

The Niche Radio Network began broadcasting test programs of its Vietnamese show to 31 stations last night.

The network, which was announced in December, has a full program of shows catering to a variety of multicultural, non-English language communities.

Julius Larobina, project manager at the network told Mumbrella: “The people involved in the first broadcast that has gone to air were formerly the program managers for the Vietnemese program on SBS. They moved across to provide a show more in tune with what the community wanted and needed. When you’re broadcasting with a government broadcaster there is a lot of red tape.”