Nick Chan has landed his dream job – but it’s not the same company anymore
With Nick Chan returning to Bauer Media as CEO, Mumbrella’s Miranda Ward examines what his appointment means for Australia’s number one magazine publisher.
Last week saw the news everyone knew was coming – Nick Chan was finally handed the job he’d long coveted.
Andreas Schoo, Bauer Media’s interim CEO, named Chan as David Goodchild’s official replacement.
For the industry it came as no surprise – Chan was one of a number of mooted candidates for the high-profile magazine publishing role.
His next challenge of proving to advertisers that magazines offer a solid investment for ad dollars is absolutely wrong. That is why all these mag companies are rooted and it’s why the MPA is meaningless.
Your first job, Chan, should be making magazines relevant to consumers. If that were ever to be the case again (doubtful) then ad dollars would logically follow.
This tiresome rhetoric about magazines being a 360 degree, digital first proposition is bollocks as well. Leave that horseshit to Carl.
If Nick Chan’s next challenge is proving that magazines offer a solid investment to advertisers, I’m afraid his dream job is about to become a nightmare. Why is it that we’re still hearing the same old, re-hashed rhetoric? All of the above should have been done years ago, the world of media has well and truly moved on.