Nick Smith on taking the helm at News Corp’s content agencies Medium Rare and Storyation

Welcome to an audio-led edition of Unmade.

Today’s edition features a conversation with Nick Smith, managing director of arguably Australia’s most successful content marketing agency Medium Rare.

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A perfect storm for content marketing: Nick Smith on the growth of Medium Rare as the founders move on

News Corp has been quietly building out its content agency offerings. It owns three of them in Medium Rare, Storyation and Suddenly.