Nickelodeon, Fetch, Eventbrite and Splendour to speak at the Mumbrella Entertainment Marketing Summit

August 23, 2018 8:32

Spongebob Squarepants’ enduring popularity will be explored in an exclusive session featuring Nickelodeon’s general manager for Australia, Ben Cox, at the Mumbrella Entertainment Marketing Summit.

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Nickelodeon Australia’s Cox will reveal exclusive research underpinning the studio’s marketing strategies for Spongebob Squarepants

Cox will present new research that demonstrates how the animated series built and maintained a dedicated fanbase for the past two decades, revealing the marketing methods that worked.

Coinciding with Spongebob’s 20th anniversary, the session will reveal how Nickelodeon continues to reach audiences both young and old alike through a range of marketing mediums for a character that spans feature films, amusement parks, video games, TV shows, merchandise and more.

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Eleanor Dickinson

Eleanor Dickinson a journalist at Mumbrella in Sydney. She is the former editor of Mumbrella Asia and has previously worked for Campaign Middle East in Dubai.

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