Nicole Kidman fronts new global Etihad campaign from M&C Saatchi Sydney
Nicole Kidman stars in the stylised new global ‘Flying Reimagined’ campaign for Abu Dhabi based airline Etihad created by M&C Saatchi Sydney.
The new dream-like TVC for the airline goes to air tonight and features the Hollywood star sampling variety of the airline’s services in stylised sets, whilst giving a sultry voiceover extolling the virtues of the service.
https://www.youtube.com/watch?v=sXlmF3eI9R0
Peter Baumgartner, Etihad’s chief commercial officer said: “Etihad Airways is constantly pushing boundaries, taking inspiration from the world to provide a superlative in-flight experience for our guests.
I love this. Nicole Kidman adds class to anything. I just loved everything that was shown! Just loved at the pictures.
Don’t see many of these any more.BIG ad.Superb craftsmanship.Right on target.Congrats .
I am with Mary Jo.Perfectly aligned talent and a copy book example of how to go about using a celebrity for endorsement.Missed opportunity Qantas.
Oh no she doesn’t. Tedious, trite and laboured in every execution
Lets face it she’s gonna polarize.
Mary Joe, Jay and Megan. She has her own, personal jetliner that flies her wherever she wants to go.
Never sets foot up the pointy end of any commercial airline.
Irrelevant talent.
Just flew this aircraft Abu Dhabi to Heathrow..Best business class I have ever experienced.Hope it’s on Sydney route soon.
An A-list star.Oscar winner.Mother.Nice husband.Aussie.Beautiful.Flies constantly.Sounds like a pretty good choice as a celebrity ambassador.
Not sure of the problem Lol?
Impeccable production this, from the music to the shooting to the casting of Nicole. It all screams premium, which is exactly the right tone. This is how to do a big global ad for a big global airline.
Far out?! The ‘pro Kidman’ trolls are out in Force aren’t they!? Kidman is one of those celebs that can make a positive statement for a brand. Equally she can make a negative statement. For me its the latter.
On balance I like it. The tag at the end feels long an laboured.
I find it interesting that Ms Kidman is in the campaign at all considered she is based in AU & the USA and the Ethiad network to/from USA and Australia is so weak.
Another reason why I don’t fly Emirates…. Nicole Kidman looks like she’s about to stab someone in the eye with her fingernail. Yikes! But QANTAS on the other hand really needs to do something about that dirge which has become their theme song. Talk about the opposite of ‘uplifting’!
Correction Spinner, it’s Etihad, Emirates’ competitor down the road 😉 I love EY’s creative…but isn’t Kidman a rather bland, beige choice for such an airline???!
She can’t sell her movies and she can’t sell a product. Bad choice.
‘She can’t sell her movies’ um..in last weeks BRW Annual Rich List she was said to be worth in excess of 300 million dollars!
She’s doing something right you ‘Sorry’ ….!
Bang on.. superbly crafted, branded and builds memory structures for the future