News.com.au reclaims top place in rankings as SMH and The Guardian numbers fall off
News.com.au has reclaimed the top spot in the latest Nielsen online news rankings after being toppled by smh.com.au in the May standings, while the local operation of The Guardian saw its traffic drop by 5 per cent.
Nielsen Online Ratings sees news.com.au overtake smh.com.au by more than 200,000 readers. News.com.au has an estimated monthly audience of 3.7m readers while smh.com.au has an audience of 3.4m, down 9 per cent on May.
The latest standings also see another rise for the Daily Mail Australia, climbing to a unique audience of 2.334m, up 3 per cent, while The Guardian saw its traffic drop 5 per cent in June to 1.7m from 1.86m in May. Earlier this month, the parent company of The Guardian Australia narrowed its losses to $55.8m. It maintained its ninth place in the website rankings.
The Guardian has a whopping great reserve and a mandate that iit can only be used on publishing the paper. In the long run they could easily end up being the winners.
Possibly because now that Abbott is elected, news.com.au can revert to stories about celebrity wardrobe malfunctions. The Guardian hasn’t changed its main Aussie stories for months. Needs to update its interface.
Meanwhile the latest EMMA metrics (which I don’t think Mumbrella reported) show the SMH has gained further ground as the most read publication in Oz
So Australians would rather read celebrity drivel than leftie drivel?