Startups chosen to spearhead Mondelēz mobile projects

Mondelēz International has named the five startup companies who will help develop the mobile marketing innovations for some of the snack food giants biggest brands.

The appointments follow a competitive pitch which saw 60 applicants bid to partner with five Mondelēz brands as part of its Mobile Futures Australia Program.

Launched in May, the program aims to see technology entrepreneur startups collaborate with brands to build and accelerate their mobile presence.

The five selected companies, who were chosen from a shortlist of 13, now have 90 days to develop customised ideas for five brands.