H&R Block campaign plays on taxpayers fear of missing out in ‘multimillion dollar’ campaign
Tax agent H&R Block will play on people’s fear of missing out as a new marketing blitz targets the increasing number of consumers who complete their tax return online.
The three-month campaign, created by Joy, features the tagline ‘we don’t miss a thing’ and includes four TV spots along with out of home, radio, digital, print and in-store activations.
It warns Australians they could miss out on refunds if they fail to take professional advice.
I don’t like this ad. I much prefer their previous ads featuring the two men doing trick cycling.