Nielsen Ad Intel Digital adds social, in-app media spend & creative data
Nielsen Ad Intel Digital has upgraded its capabilities to provide marketers and publishers with enhanced data from digital services.
The service, which offers data and insights for clients to identify prospects, analyse brand strategies, and use past campaigns to plan for future planing, now has detailed advertiser-level social, in-app media spend and creative data.
The changes mean that Nielsen can provide new visibility into some of the largest ad investments on digital, while video collections will now expand to cover pre, mid and post-roll content for mobile and desktop devices.
