Nielsen: Traditional media consumption rises with the internet
The continued rise of internet usage has failed to dent consumers’ time spent on traditional media such as TV, newspapers and radio.
According to Nielsen’s 2010 Internet & Technology Report, the average Australian internet user spent 17.6 hours per week online last year, up from 16.1 hours in 2008.
Overall however, almost half of internet users (49%) surveyed multi-tasked television and the internet at the same time, and 39 per cent multi-tasked radio and the internet.
Internet users spent 13.4 hours per week watching TV last year, which was a rise from 12.9 hours in 2009.
Nielsen surveys have always been my favorites. They do indepth research about our online habbits. The 1 thing I think they fail to relize is alot of people multi task while watch tv or even being online. I for 1 watch tv and do paid online surveys at the same time. This way I can entertain myself and get paid at the same time. I have been using a site called survey-101 they have a list of paid online surveys and Nielsen is 1 of them aswell.