Nike store pops up on Oxford Street
Global sports brand Nike has continued its Olympic ambush activities with a new temporary store on Sydney’s shopping mecca Oxford Street.
Nike is showcasing innovations like the Nike Pro TT Turbo Speed, billed as “the world’s fastest running suit”, along with new ranges of footwear and clothing designed for athletes.
The store is only open in the evenings, from 6 until 10pm, and runs until August 12.
The activation follows Nike’s “find your greatness” ad, which carefully avoids mentioning the Olympics in order to comply with Olympic ad rules.
If Oxford St is Mecca then Mt Druitt is Jerusleum… Oxford st hasn’t been anything near a mecca since the Athens Olympics were on… Your 2 Olympics late Nike!