Nimble helps Aussies overcome ‘Bill Shock’ in latest work from Cyclone Creative
Australian digital lender, Nimble, has launched the next instalment of its brand story with a tongue-in-cheek campaign from independent creative agency Cyclone Creative.
The campaign, which was produced in partnership with production house Monster & Bear, introduces the character William “Bill” Shock, in humorous take on the unwelcomed surprise of the skyrocketing cost of living, and increasingly difficult borrowing conditions.
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