Nine admitting its guilt isn’t a ‘bold step’, it’s a PR necessity
Some are touting Nine’s decision to release the report and pledge to implement all 22 recommendations as a ‘bold step.’ But, is it really?
Phoebe Netto, the founder of Pure Public Relations, explains how Nine had no other choice but to go public.
Nine is facing a public reckoning after its independent report unveiled systemic issues of abuse, power imbalances, bullying, discrimination, and sexual harassment across the media organisation. The findings are damning but unsurprising to many in the media industry.
Some are touting Nine’s decision to release the report and pledge to implement all 22 recommendations as a ‘bold step.’ But, is it really?
Let’s be clear: Nine had no other choice but to go public. In today’s media landscape, marked by relentless news cycles and the power of citizen journalism, trying to bury such a bombshell would be simply prolonging what would end up being a far more severe self-flagellation ceremony.
