Nine and Prime agree to broadcast in Mildura as pressure grows in other markets

June 28, 2016 3:26

The Nine Network has ensured its signal will stay on-air in and around regional Mildura, Victoria, after it reached an affiliate deal with Prime Media and Bruce Gordon’s WIN Corporation.

Mildura is just one of a number of key regional markets that Nine and its affiliate Southern Cross Austereo need to negotiate before July 1 to ensure Nine Network don’t go off-air after regional station WIN switches affiliations to Ten on Friday.

Among the other regional markets still to be negotiated are Griffith, large parts of Western Australia, South Australian and Tasmania.

The tight timeframe has also caused concern in some markets with News Corp’s Hobart Mercury splashing on the front page a headline warning of “Dead Air” if a deal is not reached before Friday.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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