Nine: Andrew Rochford may learn not to slag off decent people
Nine has described Andrew Rochford’s claims that the country’s current breakfast television is tired as “laughable”.
The comments from Rochford – who owes his media career to Nine – came at the launch for Ten’s 2012 season which saw him confirmed as one of the hosts of Breakfast. He told the event: “It’s going to bring a little bit of life into breakfast television. It’s getting a bit tired nowadays.”
The breakfast battle is currently a two horse race between Nine’s Today and Seven’s Sunrise. Sunrise has its nose in front although the gap has narrowed.
A spokesman for Nine told Mumbrella: “The good doctor’s remarks are dripping in laughable self interest. And this ‘The other networks are tired’ schlock is precisely the same spiel Ten fed you and general media before their much hyped changes to News early in the year, you will recall. And that it all ended in tears and sackings.”
He is right it is tired and predictable and if you watch it from start you see the same things and stories later both of them….time for a change..lets hope they can do it and dont treat us like fools
Um, did he say anything other than just “It’s getting a bit tired nowadays.”? Because if he didn’t, that statement is quite an overreaction from Nine and their nasty response is far worse. “The good doctor” – just dripping with malicious sarcasms. Makes them sound very petty. I’d be happy with another breakfast show, the ABC one is too brainy and serious for me so early in the morning so I switch between 7 and 9, hating both equally.
All experts in “tall poppy syndrome” should have Rochford firmly in their sights.
His breakfast show has a 4% share; that’s not “tired” its “embarrasing”
Tired? Did he mean crappy? If he’s going to bring a little non crappiness in then…No, I still won’t watch it.
I hope Karl bitch-slaps him at next years logies.
@julia, I agree with you. Although, I’d rather watch the ABC than 7 or 9 because I’m find it infuriating to see cross-promotions for their channel’s other shows dressed up as ‘news’. Did you see the feature from Sunrise on the grand final of The Amazing Race? Anyone who puts their name to that sort of ‘journalism’ shouldn’t be able to hold their head up in the industry.
a brave comment Andrew – the industry spotlight will be on you….lets hope viewers are equally as interested. Hunch says No.
Nine would never slag ANYONE off, fine upstanding citizens that they are. Nickatnights on the other hand….can we moderate this guy??
More people should be giving the ABC’s breakfast news program a go. Michael and Virginia are both totally lovable and supremely knowledgeable. The shallow, false and annoying nature of the presenters on both commercial network programs make sitting through Sunrise and Today almost unbearable.
It never ceases to amaze me when networks take the bait at times like this. Why would Nine even bother to respond to his remarks? The guy is trying to talk up a show ahead of its launch… just let his misplaced bravado speak for itself. As another commenter here already noted, given his performance in radio it’s unlikely this new venture will do particularly well in the ratings. My hunch is it will trail well behind Today and Sunrise, so Nine should take the high road now and simply let his words come back to haunt him in another six months or so
702 breakfast radio – with Adam Spencer. Only way to start the day!
(PS – who knew nine could be so sensitive…)
It is tired, no doubt about it. But the Sunrise Cash Cow will be hard to beat.
Uhmmmm…hello… it’s brekky TV; designed to compete with “whacky and Zany” FM breakfast radio. Journalism etc is irrelevant, it’s mental bubblegum at best and at least they don’t have “secret sound” or “no repeat workdays”.
Anyway, you’re better off having kids and enjoying Lazy Town, Grandpa In My Pocket” and “Octonauts”.- more educational, entertaining and most importantly give you nothing to whinge about!
good to see nine being professional and taking the moral high road.
attn ch9: THIS IS WHY EVERYONE HATES YOU.
Nine are just bitter because they figure they gave the guy his start on series 2 of The Block and now he’s biting the hand that feeds. It’ll be gone in 2yrs as Ch10 continues to struggle to find and keep pace with its ageing audience. In the grand scheme of things Nine have nothing to worry about here and in fact stand to gain substantiality. It’s more a matter of which established breakfast show will lose more viewers and give the other an advantage.
Also: how good is Lazy Town???