Nine bundles The Athletic with SMH, Age subscriptions
Nine has teamed with the New York Times to inject more value into its Sydney Morning Herald and Age subscriptions.
From today, premium subscribers of The Sydney Morning Herald and The Age will now be given access to sports news site The Athletic, part of the New York Times stable.
The popular US sports site is currently bundled into a New York Times digital subscription, and costs A$3 a month as a standalone subscription. A premium subscription to either the Sydney Morning Herald or The Age is currently priced at $8.70 a week.
How about considering bundling SMH with AFR. Not enough value for punters to pay for for each