Milwaukee launches first ANZ brand marketing campaign

Despite already being a cult brand for tradespeople, Milwaukee Tool has leaned into brand storytelling for the first time, with a new campaign launched locally this week.

‘Forever For The Trade’ marks the brand’s first foray into brand marketing in Australia and New Zealand, as opposed to its usual product marketing. It hopes to express the brand’s “fundamental purpose” — a commitment to product innovation for tradespeople.

Head of digital and brand marketing Ayman Harrak told Mumbrella Milwaukee is in a fortunate position because of its strong product lineup.