Nine ends syndication deal with Crocmedia

Nine has ended its syndication deal with sports radio network Crocmedia, citing a need to reduce its cost base in order to minimise “any impact on jobs or salaries” as COVID-19 wreaks havoc on advertising revenue.

Nine’s radio boss Tom Malone said the pandemic has led to “an unprecedented downturn in the advertising market” causing Nine Radio to “examine everything we do, as we prepare our business to survive through the crisis, and emerge on the other side – stronger and more efficient”.

Malone, Nine’s head of radio