Nine network hires Amnesia for social media push

The Nine Network has engaged digital agency Amnesia Razorfish to create a wide ranging social media strategy including monitoring what is being said online about its output and promoting forthcoming shows.  

Amnesia’s client services director Doug Chapman told Mumbrella that rather than being a one off project, “We’re fully engaged. It’s one of the more comprehensive social media strategies that I’ve seen of its type.”

Chapman declined to discuss which shows would be the first to be promoted, although Mumbrella understands Nine’s new strategy will include utilising Facebook and Twitter. It will also make more of Nine’s video assets which could see existing material being used to promote the network on video sharing sites such as YouTube.

Among the major shows Nine will shortly launch is the third series of its Underbelly franchise.