Nine pushes total TV & audio buying with CPM model and regional integrations
Nine has made a significant change to the way it will sell television advertising spots and campaigns, announcing at its 2022 Upfronts a move towards a Cost Per Thousand (CPM)-based trading model for total TV campaigns purchased through its Nine Galaxy.
Nine Galaxy is Nine’s automated buying platform which first launched in 2017, and the media company will now offer its off-peak and multi-channel inventory in the same way that digital media is currently bought across 9Now, against an agreed CPM.
The change comes as part of Nine push for marketers to move away from buying based on an agreed-on rate card, instead, pushing a CMP system that will be available to buyers through Nine Galaxy.
