Nine Radio’s Greg Byrnes: Doing talk radio is ‘a lot harder’ than what people think
Nine Radio’s head of content, Greg Byrnes, spoke to Mumbrella’s Darcy Song about what’s on the network’s 2022 report card, the business of talk radio, and why it’s a harder gig than it looks.
2022 ended with a bang for 2GB and 3AW, both retaining dominant positions despite some speed bumps along the way.
For 4BC and 6PR though, there may be some extra homework to do as Nine Radio’s head of content, Greg Byrnes, gives the network an overall “strong B+” on its report card this year.
“It’s been a great year across the network but we never take that success for granted,” he says, with cume up across all stations, and time spent listening, which Byrnes says is a “remarkable” result coming down from COVID’s talkback ratings hit.
In Melbourne Mitchell , Elloitt and Dunleavy only appeal to old right wingers Continious bashing of Dan Andrews had no affect