Nine set to announce English Premier League rights this week
Nine is expected to announce this week it has secured the exclusive Australian broadcast rights for the English Premier League for its Stan streaming service.
The Australian reports that Nine has reached a deal with current rights holder Optus Sport to take over the deal, worth $100 million a year, until 2028. The three-year deal will see the 2025-26 competition, which starts in August, shown exclusively on Nine’s subscription streaming service, Stan Sport.
This sale was first reported in May, and marks a further retreat from the sports streaming world for Optus.
As a Liverpool fan, watching the EPL on Optus was $25 a month. I’m betting that to watch EPL games the punters will now have to purchase a Stan subscription in which the sport channel is an add on at extra cost. Smart move by Nine, I’ll be dumping my current streaming subscriptions for a Stan one whether I want to or not.