Nine and Ten play catch up with Seven as they ramp up live TV streaming offerings
Nine Entertainment is preparing to turn on its new live streaming and catch-up service 9Now in the next 10 days, Mumbrella understands.
The move comes as Network Ten prepares to expand its live streaming offering with a block of weekday programming from 4:30pm to 7:30pm on Tenplay from today onwards, while I’m a Celebrity Get Me Out of Here will also to be streamed when it launches on February 1.
Nine declined to comment on the 9Now move, however it is understood the replacement of 9Jumpin will launch before the start of the TV ratings years on February 7.
Both are playing catch up with the Seven Network, which has been aggressively promoting the number of live streams on its 7Tennis app this week, ahead of the “imminent” launch of the Oztam Digital Ratings project.
Desperate times to pump the numbers in a declining media.
9Jumpin was the worst app in living memory. They needed to change.
7 is user friendly – hopefully some lessons in that for the copy cats!
I think should the figures be that good, Seven would certainly be putting them out there. They have never been known as playing the “results” card close to their chest
the beauty of apps/streaming is no independent party can verify the claims.
Great way to pump pump pump the numbers. 1m streams! 1 billion streams!
Hopefully when Channel 9 and its digital multichannels 9GO!, 9Gem and 9Life start streaming shortly hopefully the broadcast ads/commercials will be the same and remain in 9’s live stream per the free to air broadcast like Channel 7 is doing.
This is all well and good, But what if you are in the majority of Australians who have pretty crap Internet? Tony Abbott famously said he wouldn’t build a broadband network so people could watch TV on the Internet. Guess what Tony!
My guess is that 9Now has been delayed due to Nine not having cricket streaming rights. To launch in January would have meant a big chunk of programming not being able to be streamed.
The last game to be televised this season is on Jan 31st.
Not sure of the NRL situation, but in any case that’s only a few hours per week vs cricket’s few hours per day.