Nine to combine motoring platforms with CarAdvice and Drive merger

Nine is to merge its CarAdvice and Drive motoring platforms in an agreement announced today.

Mumbrella understands the merger will result in up to ten redundancies as the former Fairfax’s Drive Network is absorbed into the Nine-owned CarAdvice platform.

CarAdvice CEO Andrew Beecher: “The Drive brand is well known and loved in Australia

The merger will see CarAdvice’s content shared onto the Drive’s digital and print platforms.

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